Design wise it looks fine, but I feel the page doesn't do a very good job at explaining what it is and why should I be interested. I got it after reading the bl

Design wise it looks fine, but I feel the page doesn't do a very good job at explaining what it is and why should I be interested. I got it after reading the blog post, so I would suggest to condense that information and make it glanceable/scanable in the main page (that is to say, the visitor should be able to understand what is it and why is it useful without having to read much). Take a look for example at the landing page of stripe dedicated to bitcoin: https://stripe.com/bitcoin https://stripe.com/bitcoin — in less than 10 seconds I can get what is it about (and even how to integrate it) and I didn't have to read or watch a video. That's more or less what you should aim for so completely new visitors can go "oh, this cool, I could use it, let me signup". As it stands right now, your copy (keep friends in the loop, communicate better and get things done quicker) isn't very compelling to get someone to sign up. Also, what is your target group? For example, do you expect the product to be used mainly by developers and makers? Because in that case the main page should be tailored to speak to them (the current copy, imo, doesn't, too generic to get a dev excited). Does the name need to be OpenLoopz? To me the z there makes it sounds like a product for kids and not very professional. Personally I'd consider going for another brand if it's possible at all. Resolving these issues won't get you users and customers overnight, but I think it'd put the product in a much better position to start.