Indeed, there's no way the screen is going to look that bright in real life, even IF they put all the battery output behind it. And that's a big reason why sma

Indeed, there's no way the screen is going to look that bright in real life, even IF they put all the battery output behind it. And that's a big reason why smart watches will never look as good as a real watch - the screen is just a big dumb surface with some vague electronic light. Compare with intricate mechanics, colors and materials of a proper watch. I'll still switch to a smart watch, once they nail power consumption and features (it needs to substitute a phone, including phone calls), but good looking it ain't.