In addition, Buffet likes consumer monopolies -- brands people recognize with a product or service. GEICO and Dairy Queen, Orange Julius, The Pampered Chef -- a

In addition, Buffet likes consumer monopolies -- brands people recognize with a product or service. GEICO and Dairy Queen, Orange Julius, The Pampered Chef -- all recognizable brands and ones people don't associate with BH. This is a good thing. To make Berkshire Hathaway the center of attention dilutes a consumer monopoly. When holding companies take it on as a strategy, it's a flash in the pan. Yum! Brands' (KFC, Pizza Hut, Long John Silver's) Kentucky Derby sponsorship is a great example. I'm not going to Pizza Hut to be Yum!'s patron. I'm going there for pizza and I don't like Domino's. Likewise, I'm not going to Dairy Queen because I like Berkshire Hathaway. Berkshire Hathaway has no business building a consumer brand. And yet Berkshire's consumer brand is Warren Buffet.