4 ms·
does Sandwich have much brand recognition outside of the startup crowd? Most of their videos have lots of views but it's hard to separate the contribution of th
by Jack000 12y ago
does Sandwich have much brand recognition outside of the startup crowd? Most of their videos have lots of views but it's hard to separate the contribution of the video alone vs other marketing efforts.
The video production by itself is not worth it imo, but if Sandwich videos have inherent social proof/viral factor it might be more attractive.
- tlrobinson 12y agoI'd argue you don't want "brand recognition" in your advertising agency. I should think "wow that's a nice video and nice product" not "oh, yet another Sandwich video".
- TeMPOraL 12y agoSo from this angle I think they failed. I myself am not a fan of their videos, so for me it's always "oh noes, Sandwich video again...".