Does it really matter if they're forging the digg count for the ads? Please forgive my ignorance as I am not a frequent user of that website, but the ads aren'

Does it really matter if they're forging the digg count for the ads? Please forgive my ignorance as I am not a frequent user of that website, but the ads aren't things that naturally get put on the page, are they? The amount of "diggs" that an ad has is irrelevant to its placement, no? So...who cares? This is a bit like getting angry about a diner claiming that their soup is "famous".