I can't think of any instances of them vehemently condemning anything as a company. Some executive making snarky comments at a press event doesn't count, even i

I can't think of any instances of them vehemently condemning anything as a company. Some executive making snarky comments at a press event doesn't count, even if it spawns a gazillion outraged Reddit comments, and even if those snarky comments come from a co-founder of the company who was not known for his tact. In any event, just because an executive makes an abrasive comment about something doesn't mean that the other tens of thousands of people who work for that company shares those views. Heck, I can't remember the last time they had an ad or even a press release attacking a competitor. I guess the "I'm a Mac" ads were a type of attack ad, but even those were intentionally not mean-spirited, and that was years ago anyway. Their competitors are frequently much more confrontational in their ads. You seem to be basing your view of them on a particular narrative which relies on assumptions about their motivation and character, i.e. "OK, maybe everybody does that stuff, but they do it for reasons that make them bad people!"