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A technology-enabled brokerage is very different from a technology company with brokers. First, there is a cultural difference in who the heroes of the company
by lzhou 12y ago
A technology-enabled brokerage is very different from a technology company with brokers. First, there is a cultural difference in who the heroes of the company are. Also, the latter is much more capital intensive.
I suspect they probably would have needed another 20-30MM to really get moving on the latter. A lot of that money going to consolidation of existing brokerages and monopolizing listing content.
Being a neutral aggregator is mutually exclusive from being a dominant brokerage.