It's not a bold gamble, educating your market is definitely taking into account as a cost of capital, from consumer electronics to, food, to tech startups. And

It's not a bold gamble, educating your market is definitely taking into account as a cost of capital, from consumer electronics to, food, to tech startups. And it's definitely not about hope, there is a clear marketing strategy to get people to buy again. Just google free trials and samples, even supermarkets have been doing this forever, it's not a new concept. This is because it is ALWAYS more expensive to get a new customer than keep an older one. In software, the cost to onboard a new user is or should be insignificant. If you don't have this working for you, go back and try again.