> don't bother being in business at all because you obviously didn't understand anything about your target market I think their target market is "people who do

> don't bother being in business at all because you obviously didn't understand anything about your target market I think their target market is "people who don't feel like carrying a wallet full of credit cards." That seems entirely like a luxury market to me (i.e. a market that garners higher prices). I certainly have better things to spend my money on, but I can understand the angle.