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I've heard of (but never tried) a similar thing done when showing design concepts to a client. Usually several variations are prepared, and if you're any good
by chrismbarr 12y ago
I've heard of (but never tried) a similar thing done when showing design concepts to a client. Usually several variations are prepared, and if you're any good they will all be viable options. When presenting to a client they will normally want to try and critique something regardless of how good the designs actually are.
The story goes that you are supposed to make an obvious mistake, like a spelling error, on purpose. This will fulfill the clients' need to provide a critique and allow good designs to remain an option.
- smacktoward 12y agoThe variation on this that I'm familiar with relies on our perception of three as a magic number for choices: two options doesn't feel like a real choice, four feels like too many choices, but three is perfect. So when you're presenting design concepts, you show three: the one you want the client to pick, another that's very similar to the one you want the client to pick but with some obvious glitch in it, and a third that's so atrociously ugly nobody would choose it. The client goes for the one you want them to go for every time.
- swagasaurus-rex 12y agoAh, the apple pricing model