There are three things for me (this is just my subjective account): 1) Ease of receiving texts. Reading a text went from 7 seconds to 1.7 seconds for me. Reall

There are three things for me (this is just my subjective account): 1) Ease of receiving texts. Reading a text went from 7 seconds to 1.7 seconds for me. Really nice while driving (I can keep my eyes near the road and not be mentally distracted) or when I'm in lab with latex gloves on ("Oh yes, I do want to get lunch in 5 mins, good thing I saw this"). BTW, if my time is worth $50/hr and I get 100 texts a day, saving 5.3 seconds per text, the $250 watch pays for it self in 33 days. 2) Social implications of checking your phone vs checking your watch. The latter is impatient, but the former is outright rude in many contexts. 3) By filtering the important things through my watch rather than my phone, if my phone buzzes but my watch doesn't, I can safely ignore it, because it is of lower-tier importance. This benefit surprised me, but it is actually rather nice to have an automatic hierarchy of notification importance.