Because it auto filters out companies, recruiters, and HR staff who like fluff and politics, and retains the ones who are more direct and in-your-face. So if yo

Because it auto filters out companies, recruiters, and HR staff who like fluff and politics, and retains the ones who are more direct and in-your-face. So if you're a person who is very good in a rigid social structure and placating folk's egos and whatnot, using buzzwords signals you're more than willing to buy into company hype and that therefore makes you more employable. To many larger / older corporations who have plenty of momentum and make money just fine, it's more important for new hires maintain (and strengthen) company structure than for new hires to get a lot done. On the other hand, if you're a just-ship-it no-nonsense individual who likes to focus more on doing things than maintaining relationships, than by all means build that weird personal site that's nothing like a normal resume and that showcases all your relevant skills instead of using buzzwords. Companies with large and rigid internal social structures will probably avoid you, while volatile newer companies will seek you out.