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Client services, as well. I was Director of a partnership marketing agency that had blue chip clients (IBM, FedEx, etc.). Any time we presented concepts/ideas t
by Disruptive_Dave 12y ago
Client services, as well. I was Director of a partnership marketing agency that had blue chip clients (IBM, FedEx, etc.). Any time we presented concepts/ideas to our clients we ALWAYS 1) included a few "easy no's" and 2) held back one or two good ones (most times). I have a quote hanging on my wall that reads: "Ideas are 1%, execution is 49%, getting people to own the idea is 25%, making those people heroes is 25%" (Chris Brogan). I think that's a positive way to spin this situation.