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There was a similar story, that I can't now find a source for, of an advertising company that regularly added a 'helicopter' into their customer quotes for vide
by simonsquiff 12y ago
There was a similar story, that I can't now find a source for, of an advertising company that regularly added a 'helicopter' into their customer quotes for video shots. As well as being superfluous it was massively expensive. So the customers say 'we don't need a helicopter', strike that out and feel good that they've done their cost cutting. The rest of the plan makes it through unscathed.
- bmh100 12y agoThe "helicopter" may also be related to the "anchoring effect" [1], where adding such an expensive item with inflate the final cost of the project. That final cost will be the starting point, or "anchor", for clients to evaluate the true value and appropriate price of the project. [1]: https://en.wikipedia.org/wiki/Anchoring https://en.wikipedia.org/wiki/Anchoring
- smcl 12y agoThis hooks nicely back into the world of software development, and the anecdote about the senior game dev deleting a secret static 1MB buffer when their team hit their memory ceiling - http://www.dodgycoder.net/2012/02/coding-tricks-of-game-developers.html http://www.dodgycoder.net/2012/02/coding-tricks-of-game-deve...