If you look at their "vision" page: Phase 1 is "communities." These are the yuppie boarding houses. 4, 20, 200, then 5000. Looks like they on about 30 now. Ph

If you look at their "vision" page: Phase 1 is "communities." These are the yuppie boarding houses. 4, 20, 200, then 5000. Looks like they on about 30 now. Phase 2 is cities. I like it, personally. It's got that too-ambitious element but they set themselves a proving ground. If they hit 200 "communities," are profitable and are managing scale exponentially, I would definitely be listening to them talk about creating cities.