You're also targeting future engineers. If you can make a highschool kid get into aeronautical engineering who otherwise wouldn't have, that's a strategic win.

You're also targeting future engineers. If you can make a highschool kid get into aeronautical engineering who otherwise wouldn't have, that's a strategic win. Younger people are very much in the "dang that's cool" crowd. Look at most of the modern military commercials. They very much appeal to young people who grew up playing Call of Duty and whatnot.