Consider that this enterprise chose a product name that was clearly suggestive of the trademark of the 800 pound gorilla in the space. I'll be starting a build

Consider that this enterprise chose a product name that was clearly suggestive of the trademark of the 800 pound gorilla in the space. I'll be starting a build-it-yourself computer company soon. I'm going to call them Apple iBuilds or IBMs (I Built Myself!), I haven't yet decided.