New startup idea: convert existing privacy-apathetic customers of big companies like Google/Yahoo into privacy-aware customers who fear their data or identity b

New startup idea: convert existing privacy-apathetic customers of big companies like Google/Yahoo into privacy-aware customers who fear their data or identity being stolen, then sell conversions to a Google/Yahoo competitor who values privacy more highly. If fear mongering works for wars, it should work for tech company privacy concerns meets mass consumerism! /s .. or is it?