Also, people are generally better with price CUTS for those perceived as disadvantaged, e.g. the elderly, students, etc. People are also GENERALLY ok with short

Also, people are generally better with price CUTS for those perceived as disadvantaged, e.g. the elderly, students, etc. People are also GENERALLY ok with short-lived extra fees for the young and/or provably risky: think credit cards, rental cars, hotel rooms(?). I don't think I've ever seen a case of a price HIKE, though; stereotypically I imagine a grumpy group of older people.