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Senior discounts are based on the assumption that this age group is likely to be formed by people who are retired. Similarly, student discounts are intended for
by lazaroclapp 12y ago
Senior discounts are based on the assumption that this age group is likely to be formed by people who are retired. Similarly, student discounts are intended for full time students that don't have the "expected" source of income that is having a job. I guess Tinder would be ok if they offered student discounts (or senior discounts ;) ). The issue here is whether they can charge 27 year old professionals a different rate than say 30 year old professionals.
That is not a discount for people without a steady source of income. That is potentially a deliberate attempt to skew the demographics of their user base towards younger users (although less of an issue that it would otherwise be, since Tinder without-premium-features remains free to use for 18 year olds, 40 year olds and 109 year olds).
- samoli 12y ago> That is potentially a deliberate attempt to skew the demographics of their user base towards younger users Or maybe those over 28 are willing to pay more, and this is a move to maximize revenue.
- bazookajoes 12y ago> Or maybe those over 28 are willing to pay more, and this is a move to maximize revenue. This does happen to be the motivation that Tinder stated. > Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained and need a lower price to pull the trigger."