4 ms·

I really think this was the most boneheaded monetization plan I've seen in a while. This group is the flightiest, most experimental bunch of early adopters, and

I really think this was the most boneheaded monetization plan I've seen in a while. This group is the flightiest, most experimental bunch of early adopters, and that kind of price tag is going to make them laugh out loud. It is ten times what I thought it was going to be. Limiting interaction with the app (driving users to the next service, conveniently located at the icon next door) was strike one. This is strike two. Who's going to wait for strike three? Not people who want to meet someone new and are being told they can't use this app the way they have for the last six months, that's for sure!

Alex3917 12y ago
> I really think this was the most boneheaded monetization plan I've seen in a while. If the goal is to actually make money and not just maximize their number of users, this could be a good thing. For people over 28 willing to pay, their odds of getting a date just went way up. And for people over 28 not willing to pay, it doesn't matter if they leave anyway. I'm not saying this definitely isn't going to be the next Digg 2.0, but I think success here is at least plausible.
- hkmurakami 12y ago
  I wonder what the reaction from each segment of the current Tinder userbase would be if someone outright cloned Tinder as a new, standalone app (i.e. not embedded inside of an existing brand with a preconceived image, a la OKCupid's Tinder clone)
  - bazookajoes 12y ago
    When you say okcupid's tinder clone are you talking about locals?
    - hkmurakami 12y ago
      I think it was called Instamatch? (it's been a while)
      - bazookajoes 12y ago
        OK, it was called quickmatch, then locals, now it is called OkCupid Dating. http://www.okcupid.com/forum?tid=10204328337611738961 http://www.okcupid.com/forum?tid=10204328337611738961
- bazookajoes 12y ago
  Why do you think their odds went up? Basic tinder will still be free. Tinder plus offers little competitive advantage to paying users. The only features are Undo and Passport
kamilszybalski 12y ago
I wonder what % of Tinder users swipe more then the threshold they have set, i.e. ~100 likes. That's a critical number.

Alex3917 12y ago

> I really think this was the most boneheaded monetization plan I've seen in a while. If the goal is to actually make money and not just maximize their number of users, this could be a good thing. For people over 28 willing to pay, their odds of getting a date just went way up. And for people over 28 not willing to pay, it doesn't matter if they leave anyway. I'm not saying this definitely isn't going to be the next Digg 2.0, but I think success here is at least plausible.

hkmurakami 12y ago
I wonder what the reaction from each segment of the current Tinder userbase would be if someone outright cloned Tinder as a new, standalone app (i.e. not embedded inside of an existing brand with a preconceived image, a la OKCupid's Tinder clone)
- bazookajoes 12y ago
  When you say okcupid's tinder clone are you talking about locals?
  - hkmurakami 12y ago
    I think it was called Instamatch? (it's been a while)
    - bazookajoes 12y ago
      OK, it was called quickmatch, then locals, now it is called OkCupid Dating. http://www.okcupid.com/forum?tid=10204328337611738961 http://www.okcupid.com/forum?tid=10204328337611738961
bazookajoes 12y ago
Why do you think their odds went up? Basic tinder will still be free. Tinder plus offers little competitive advantage to paying users. The only features are Undo and Passport

kamilszybalski 12y ago

I wonder what % of Tinder users swipe more then the threshold they have set, i.e. ~100 likes. That's a critical number.