"Of course, I'm sure you'll find people fiercely arguing either of the products that have been competing for ages now, so trying to come up with a rubric based

"Of course, I'm sure you'll find people fiercely arguing either of the products that have been competing for ages now, so trying to come up with a rubric based on your taste preference is pretty useless." The only people still arguing are those who have not experienced the cola-nirvana that is RC cola. Interestingly enough even RC had it's own can label redesign recently, getting rid of its classy old-school look for a more modern one. The armchair designer in me preferred the old one, it seemed to fit the brand name better. I remember back when it first hit me how perfect the logo design for the Nike swoosh was, it blew my mind. Ever since then I've tried to pay more attention to what companies are trying to portray through the images, fonts, and colors they use in their advertising and logo's.