good for you to be such a fan, for one I am not, although owning their devices. Overpriced products, some botched updates (yes, most companies screw up more th

good for you to be such a fan, for one I am not, although owning their devices. Overpriced products, some botched updates (yes, most companies screw up more than once, but that's not an excuse), not really caring that much for customers (cases oficially usable under water were only included in Hero 3, which is roughly +-5th generation, till then they were just waterproof & completely out of focus). Image quality is a joke compared to recent cell phones. Price wise their top model is ridiculously expensive, without delivering anything special (ie better picture quality). Battery life is bad, and no sign of improvement (apart from PR talk every single release). THis is exactly the type of device needing long battery life, since it's often in environments where switching battery is impossible/very hard, and often being exposed to cold. They are chasing 4K video and ridiculous frame rates, but picture quality was never paramount (problem is, competition is worse). This is niche interest, most people don't need nor want 1080p / 120 fps. For nice slow-mo movies, you need anyway much higher framerate (at least 240 fps). They have good marketing, no doubts. As for products, not so much. I repeatedly end up with sundown images/videos being one ugly orange-oversaturated mess, that cannot be fully corrected in post processing (and why the hell should I? Even my 4 year old phone can cope with it automatically). I was recently considering whether to go for top of the line GoPro or buy small but good camera. Usages - underwater, climbing & mountaineering side camera. GoPro lost on all but small form factor, and I bought Canon S110 with underwater housing. It costed me same, picture quality is completely differetn level, and form factor is sometimes actually better with Canon. If you look around, there is quite a lot of people disappointed in them. But as I said, they have good marketing.