I once heard one of the participants from the first season of the Apprentice speak. One of the assignments her team was given was to take a business taxiing peo

I once heard one of the participants from the first season of the Apprentice speak. One of the assignments her team was given was to take a business taxiing people about via bicycle and make it as profitable as possible. Most the teams decided to jump on the idea of selling advertising. Her team had the insight to realize they weren't just selling advertising on a taxi-bike but they were selling advertising on a national television show. Needless to say they won that round. This is what the third team sounds like to me. Legitimate.