Brand-sensitivity scales with price and the need for quality. Almost no one will buy an off-brand car, but most people will buy an off-brand cheap plastic toy i

Brand-sensitivity scales with price and the need for quality. Almost no one will buy an off-brand car, but most people will buy an off-brand cheap plastic toy if the price is better. Action cameras are probably on the low end of that scale, unless it's your job, so I'd suspect a much-cheaper version to fare well--especially if it's cheap enough you can buy it just to see if it will do the job. Also, the no-name cheap brand can become a known one pretty quickly. Brand is not a long-term defence to being undercut. It can give you some time to adjust to the new market being created, though.