This is an interesting case, and will probably be useful in some verticals, but not all. It's widely thought and sometimes verified by Google that they treat di

This is an interesting case, and will probably be useful in some verticals, but not all. It's widely thought and sometimes verified by Google that they treat different verticals differently in search. "Payday loans" searches are treated differently from "New Macbook Air" for example, in which case we don't have to see it as an all or nothing approach. For example, today you only get the right-hand knowledge box on some searches, but not all. I also wonder how New Scientist blanketing their page with ads like it's 2003 is affecting their rankings?