> I believe engineers over-rate the cost/feature-consciousness of consumers and under-rate brand consciousness. I agree. They also tend to discount the value o

> I believe engineers over-rate the cost/feature-consciousness of consumers and under-rate brand consciousness. I agree. They also tend to discount the value of an ecosystem around various high profile electronics goods. Apple and gopro are both amazing examples of that, there are hundreds of accessories for every iPhone and every gopro camera. Then there's the value of a known workflow, of positive word of mouth and, finally, a feeling of community. People would much rather ask a friend who owns a product about some issue than hit the Internet to find a solution. GoPro and Apple both also tend to bring killer features to market first. Be it TouchID or 4K 30fps for $600.