If the 17-20k price point is accurate - wow. I guess Apple really wants to test the limits of how much cash they can extract for their top of the line products.

If the 17-20k price point is accurate - wow. I guess Apple really wants to test the limits of how much cash they can extract for their top of the line products. Apple is definitely a luxury brand, but it feels like an affordable luxury brand, rather than a conventional luxury brand. The 20k apple watch seems like a really strange move to me, will be interesting to see who buys it. One advantage of a conventional 20k watch - it will be an heirloom for generations typically. The apple watch will be upgraded in 2 years, and unsupported and obsolete after 5-6.