The value of virtual goods are strongly tied to the virtual world they are associated with. Facebook gifts only matter because Facebook matters. WoW gold only

The value of virtual goods are strongly tied to the virtual world they are associated with. Facebook gifts only matter because Facebook matters. WoW gold only matters because WoW matters. The key to selling virtual goods is the virtual environment where they matter and can be made artificially scarce without pissing anyone off. There's not enough information in that article to evaluate the virtual goods market. It sounds like this is more like a 3rd-party virtual-goods service and not actually a game itself, which is something that has been around for quite awhile.