I have a friend who is really drawn to stuff like this -- the curved screen. He told me that it's great for swiping from the edge of your screen to open up a wi

I have a friend who is really drawn to stuff like this -- the curved screen. He told me that it's great for swiping from the edge of your screen to open up a window for viewing what apps you have running. He was convinced (via marketing) that this is the only phone with that ability. My rooted S3 running on Beanstalk can do it. What I'm trying to say is, yeah, gimmicks, but to the poorly-educated consumer. I personally find the edge to be just another thing that can go wrong when I drop the phone.