They do talk about that market to a certain extent in the article, which I was glad to see. I think on limited apps, it's worth saying that beyond a relatively

They do talk about that market to a certain extent in the article, which I was glad to see. I think on limited apps, it's worth saying that beyond a relatively small number of apps like Facebook or WhatsApp, someone moving from a feature phone won't necessarily have any interest in existing apps on other systems. In general they won't want Google Maps or Waze or Telenav Scout (and won't ask for those while buying the phone), they want to type 'directions' or 'weather' and have something useful come up. That lowers the barrier to entry, although of course there is still the basic requirement that enough useful apps are there, which imo doesn't yet currently apply on FxOS.