Leadgen isn't just about data. Example: There is a business where you can go to the web site and request a quote from 3 car dealerships for a specific year/ma

Leadgen isn't just about data. Example: There is a business where you can go to the web site and request a quote from 3 car dealerships for a specific year/make/model of a car. They sell these leads to 3 car dealerships at $20 per. Last I heard, they were doing millions in revenue a month. I also know a senior housing directory startup that's selling customers on a per-lead basis and doing quite well. I'm all for obvious and immediate business models. I think it's a lower risk path (and it's the one I've chosen), but the go-free-and-get-popular is a pretty tried and true path that's worked for plenty of folks. But it DOES require that you get popular, which is really hard to do. SaaS stuff can be lucrative if you don't manage to be super popular.