> How is it better than [...] phone's native location capabilities? That's what it is. The beacon doesn't transmit any data, only a serial number. This serial

> How is it better than [...] phone's native location capabilities? That's what it is. The beacon doesn't transmit any data, only a serial number. This serial is used to get the relevant data over the internet. The beacons work indoors, and have a potentially better accuracy than wifi geolocation. It is also simple to tie to a speciffic service.