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If you want to max out the value for a lower-traffic site or page think "sponsorship". It's a little more effort to sell. Find a single advertiser who will fin
by nobody_nowhere 17y ago
If you want to max out the value for a lower-traffic site or page think "sponsorship". It's a little more effort to sell. Find a single advertiser who will find this article to be more valuable than some random CPC or network CPM advertier, and sell them the page exclusively for a period of time. Someone who sells a paid iTunes utility, maybe. Allow them to brand the whole page -- like the background. For the right advertiser it could be a no-brainer to pay over $10 CPM.
- kadavy 17y agoYeah, I was considering this. One of the selling points I was thinking for this was "sponsoring this page will keep your competitor's ads off of it." Any other ideas?