This is merely an academic "bounding/framing" exercise in every sense of the word. Pure entertainment. A better measure of business creativity would be to all

This is merely an academic "bounding/framing" exercise in every sense of the word. Pure entertainment. A better measure of business creativity would be to allocate the same fixed budgets of labor and materials to all teams and record revenue, profits, and judge the sustainability of the solution at the end of a more reasonable operational timeframe--say 1 week. The "winning" teams operated under entirely different working budgets for materials and labor during their prep time and 2 hour window. It's made even worse as the professor immediately demerits the 'party' example due to the costs of the party supplies and setup. Apparently, Stanford student time & attention is "free" for one team, but worth $650 for the other.