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Suggestions: (1) figure out what who the users are specifically. (2) sell sponsorship to advertiser - - - - - (1)Who are the users? I would encourage you t
by aresant 17y ago
Suggestions:
(1) figure out what who the users are specifically.
(2) sell sponsorship to advertiser
- - - - -
(1)Who are the users?
I would encourage you to create a POLL in the top right hand corner of the white area where the story text is.
Use polldaddy.com or similar.
Survey the users with selling the advertising space in mind.
I am going on the assumption that you are correct in the after-Christmas boom, that most people are coming because they are switching computers.
So poll is "Why are you here?"
a) I just got a new Macinosh computer!
b) I just got a new PC.
c) Transferring the files to a new computer I already own.
Once you have that data, you're ready for part (2)
(2) Sell sponsorship.
Right now you have a "follow me on twitter" link, you have a email opt-in box at the top.
These users are not nearly as valuable to you as they are to companies with businesses focused on new computer users.
If your poll conclusively proves that you have 10 - 30k people showing up with new computers each month I would sugget that you:
a) Create an advertising box in the same spot that your poll goes - top right of the article.
b) Sell this box to an article Sponsor and tell the sponsor that you'll let them plaec a special offr, a follow us on twitter / facebook, and an email opt-in box at the top.
Finding companies that would be interested in sponsoring a post with thousands of people that just bought a computer shouldn't be too difficult. Best way to start is to think about all the bloat-ware that comes with a new computer:
- anti-virus
- live customer support help
- ISPs
- accessory manufacturers
- publications like macworld / pcworld / etc
If you average out 16,000 views a month and have strong advertising messaging in that box, it's not out of the question that you could achieve a $20 - 30 ECPM (earnings per thousand impressions) taking you up to $300 - 500 a month in revenue vs. current $40.00
Hope this helps.
- kadavy 17y agoFucking amazing. Thank you!
- aresant 17y agoLOL - happy to help - I've worked similar systems before. Another good idea from the top of the comments list was to let somebody totally co-brand the post, backgrounds, banners, etc once you know who your target should be - good luck and do a follow-up post after you experiment!
- kadavy 17y agoInterestingly, the majority of the users visiting are on PCs ( http://skitch.com/kadavy/nfcsa/content-detail-google-analytics http://skitch.com/kadavy/nfcsa/content-detail-google-analyti... ). Not sure if that means they are still PC users, or are in the process of switching over. I'll have to try your poll idea.