A watch is a piece of technology you wear on your wrist. Jawbone and Fitbit have already been infringing on the space, but only imperceptibly, because they star

A watch is a piece of technology you wear on your wrist. Jawbone and Fitbit have already been infringing on the space, but only imperceptibly, because they started at the end of the market that had already gave up watches. Before the iPhone and even Vertu, there were a few years when mobile phones were borderline jewelry. For most people choosing a phone was completely a fashion choice. The iPhone commodified (basically removed) that choice within two years of its launch. Apple Watch will remove the fashion choice from the watch industry. Because there's only enough room for one timepiece on your wrist.