Ah interesting Yes I absolutely agree with that. Maybe the 7 "lessons" in the article are not the real lessons--the real lesson is, as you said, focusing on th

Ah interesting Yes I absolutely agree with that. Maybe the 7 "lessons" in the article are not the real lessons--the real lesson is, as you said, focusing on the right/important items. Also, I think point (3) in the article qualifies as something that would have been difficult for the writer to learn without going through a startup. I would say, though, advice like "not choosing a confusing name for your startup", seems, well, obvious, no? I definitely respect the guy for starting his own company, but not sure how I should feel about someone who can't even choose a non-confusing name for it...