I'm a little surprised, but I don't know very much about the gTLD situation. When I looked at buying a .coffee domain, the Corporations had a window to buy the

I'm a little surprised, but I don't know very much about the gTLD situation. When I looked at buying a .coffee domain, the Corporations had a window to buy the obvious (dunkin.coffee, starbucks.coffee), then it opened up to the public. I (stupidly) figured most TLDs would work that way. I think by hoarding .dev (and others), Google will just kill the popularity. Since they'll be the only ones using it, it won't be well-known. People will still 'reach' for the dot com first. They can't register googcar.dev and not register googcar.com . I hope they just waste the whole thing in obscurity.