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I think this whole article misses the point. There is no "best watch" that is being commodified here. What's the best thing a watch can do? Tell time, really re
by quesera 12y ago
I think this whole article misses the point. There is no "best watch" that is being commodified here. What's the best thing a watch can do? Tell time, really really well? Then the million dollar chunk of metal loses to the $5 Casio.
Watches, as such, are not even functional devices at this point in time. They're entirely jewelry. Acceptable jewelry for men, with a historical reference, but jewelry nonetheless.
And commodified jewelry ain't gonna happen. You can't commodify fashion.
The Apple Watch, if it succeeds, will do so because it is a) not a watch, and/or b) fashionable.
- infofarmer 12y agoA watch is a piece of technology you wear on your wrist. Jawbone and Fitbit have already been infringing on the space, but only imperceptibly, because they started at the end of the market that had already gave up watches. Before the iPhone and even Vertu, there were a few years when mobile phones were borderline jewelry. For most people choosing a phone was completely a fashion choice. The iPhone commodified (basically removed) that choice within two years of its launch. Apple Watch will remove the fashion choice from the watch industry. Because there's only enough room for one timepiece on your wrist.
- quesera 12y ago> Apple Watch will remove the fashion choice from the watch industry. That's counter to every bit of prelaunch press circulating about the Apple Watch. It'll be interesting to see if you're right.