I strongly believe that developers and development agencies are a great market. But to market a product to them needs a little more care and expertise. Usually,

I strongly believe that developers and development agencies are a great market. But to market a product to them needs a little more care and expertise. Usually, marketing departments are filled with people who only knows marketing as general. In my opinion you need to have a team of devs who can communicate to their native communities. I believe you tend to trust people who are somewhat similar to you. What I experienced myself that NewRelic customer service is just amazing. People are so happy that they get help like a blaze. I think user experience has become their forte. Plus, how they market Data Nerd T-shirts. Its just great because its highly relevant. Everyone wants one!