Focusing on 'above the fold' is as much about first impressions of your site as it is about where the content is located. It definitely is still an important co

Focusing on 'above the fold' is as much about first impressions of your site as it is about where the content is located. It definitely is still an important consideration even with scrolling. Though my initial impression of the article was that he was saying 'the fold is bunk', which I'd disagree with, I think he wrapped it up clearly with advice on how to pay the right attention to what is above the fold.