You have to see it from both sides. Building awesome "X" service is part of this markets culture/behaviour and being the "it-concept" of the day/week/year is a

You have to see it from both sides. Building awesome "X" service is part of this markets culture/behaviour and being the "it-concept" of the day/week/year is a good way of entrenching the market participant and creating a channel for finding good assets (in the form of labour). If I recall, an "okayish" industry that gives back is the mining industry. Although some of them are there to solely plunder and flee, a lot of responsible miners build small economies around their activities. They help finance local housing, schooling, etc. If you need more info on this about virtually every industry, look for the HR/marketing buzzword of "Corporate Social Responsibility" otherwise well known as CSR.