Why they are even bothering to allow their search results to be indexed is beyond me. Any decent SEO would tell you this is a terrible idea. If their in-house S

Why they are even bothering to allow their search results to be indexed is beyond me. Any decent SEO would tell you this is a terrible idea. If their in-house SEO told them this was a good idea, then they seriously need to re-evaluate their program. Not only has Matt Cutts said you shouldn't be doing this [1][2], but it's also listed in Google's Webmaster Guidelines as things NOT to do [3] A quick query of "site:nordstrom.com/sr/" shows they have 260,000 search results pages in Google's index. Just a few search results pages with 0 results their system is creating and allowing Google to index: http://shop.nordstrom.com/sr/sorrelli http://shop.nordstrom.com/sr/sorrelli http://shop.nordstrom.com/sr/query http://shop.nordstrom.com/sr/query http://shop.nordstrom.com/sr/flogg http://shop.nordstrom.com/sr/flogg There can be benefit in creating pages at scale, but this is a textbook example on how not to go about it. 1. https://www.mattcutts.com/blog/search-results-in-search-results/ https://www.mattcutts.com/blog/search-results-in-search-resu... 2. http://searchengineland.com/googles-cutts-auto-generated-content-search-results-in-our-index-violate-our-guidelines-171553 http://searchengineland.com/googles-cutts-auto-generated-con... 3. https://support.google.com/webmasters/answer/35769 https://support.google.com/webmasters/answer/35769