It's not really "hacking" - it's just marketing. Occasionally you may beat use a trick to beat a system, but mostly it's a bullshit buzzword that marketers came

It's not really "hacking" - it's just marketing. Occasionally you may beat use a trick to beat a system, but mostly it's a bullshit buzzword that marketers came up with. Unfortunately, it works really, really well. I wrote a (free) book[1] on user acquisition, following the pattern of a lot of the programming tutorials that helped me learn to program. I originally called it "The Hacker's Guide to User Acquisition." The title got tons of traffic and interest - up to 100 tweets a day, many from people I'm convinced never read it. When I changed it to "User Acquisition for Developers," the traffic dropped significantly, so I changed it back. But I don't think I can live with myself, so when I have time I'm going to take the word "hack" back out of it. Bullshit buzzwords sell. And for every critic in the comments section, this post has a bunch of upvotes. That's almost a marketing truism - a few people will be annoyed, but it's really easy to drive the masses. [1] http://austenallred.com/user-acquisition/book/ http://austenallred.com/user-acquisition/book/