Media outlets have resorted to insane headlines you won't believe are exaggerated for the same reason that record companies (and their pop stars like Lady Gaga,

Media outlets have resorted to insane headlines you won't believe are exaggerated for the same reason that record companies (and their pop stars like Lady Gaga, Nikki Minaj and Katy Perry) are constantly trying to out-costume and out-shock each other: it takes extreme measures to get anyone's attention in the age of the Internet and its vast, vast fields of entertainment. This is why I have completely written off consumer-side entrepreneurship forever -- I can build products, but I'm utterly clueless as to how to get the general public to actually try them. How do you get anyone's attention nowadays without breaking the bank?