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Coca-cola has changed its logo MANY times in the last 100 years: http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php htt
by briansmith 17y ago
Coca-cola has changed its logo MANY times in the last 100 years:
http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php http://www.underconsideration.com/brandnew/archives/coca-col...
Remember, Coca-cola tried to rebrand the product as "Coke," then rebranded it as "Coca-Cola Classic" when that failed, and then rebranded it again as just "Coca-Cola" recently. That's three names for the product. Pepsi has only used two (Pepsi and Pepsi-Cola).
- benofsky 17y agoVery interesting, I feel kinda stupid now. However after docmach's comment below I believe this reenforces the point about logo design being overrated. However, I think it is more down to an overall brand rather than a specific logo.
- akamaka 17y agoThe point of the Coke vs. Pepsi article, IMO, is that the logo does matter, and you should invest the time to get it right the first time.