> But if you think about it, this consumer is a very specific type–he’s a reader. The number one reason he’s visiting that web page is to read the text on that

> But if you think about it, this consumer is a very specific type–he’s a reader. The number one reason he’s visiting that web page is to read the text on that page, irrespective of the device he’s reading it on. The consumer is also apparently a male.