3 ms·

How does Coke have the better product? Maybe Coke's dominance is due to choosing the right logo and sticking with it instead of constantly changing their visua

by docmach 17y ago

How does Coke have the better product? Maybe Coke's dominance is due to choosing the right logo and sticking with it instead of constantly changing their visual identity.

benofsky 17y ago
You know, now I think more about it, I would very much doubt it does have a better product but that it is down to branding, so maybe logo is important. Not really so sure anymore :). See my reply to briansmith.
unalone 17y ago
Coke's product is less sweet than Pepsi. What that means is that if you're drinking a lot of soda, Coke takes much longer to start tasting repulsive than Pepsi does, even though at first sip Pepsi might taste more delicious for some. That was what led to the New Coke disaster. In taste tests, five out of seven people tested preferred the New Coke taste, because it was sweeter. But when rolled out, people found it got old fast. And while now New Coke is seen as a branding disaster, the truth is if it had been a more appealing product, the brand would have caught on and it might have led to a rout of Pepsi. While most of a brand is perception, the product does matter somewhat.
- kyro 17y ago
  I actually find Coke a lot more sweet than Pepsi, which is why I've always preferred drinking Pepsi. To me, Pepsi is a lot more clean and crisp, while Coke is sweet and foamy. Of course, I'm sure you'll find people fiercely arguing either of the products that have been competing for ages now, so trying to come up with a rubric based on your taste preference is pretty useless.
  - slyn 17y ago
    "Of course, I'm sure you'll find people fiercely arguing either of the products that have been competing for ages now, so trying to come up with a rubric based on your taste preference is pretty useless." The only people still arguing are those who have not experienced the cola-nirvana that is RC cola. Interestingly enough even RC had it's own can label redesign recently, getting rid of its classy old-school look for a more modern one. The armchair designer in me preferred the old one, it seemed to fit the brand name better. I remember back when it first hit me how perfect the logo design for the Nike swoosh was, it blew my mind. Ever since then I've tried to pay more attention to what companies are trying to portray through the images, fonts, and colors they use in their advertising and logo's.

by docmach 17y ago

How does Coke have the better product? Maybe Coke's dominance is due to choosing the right logo and sticking with it instead of constantly changing their visual identity.

benofsky 17y ago

You know, now I think more about it, I would very much doubt it does have a better product but that it is down to branding, so maybe logo is important. Not really so sure anymore :). See my reply to briansmith.

unalone 17y ago

Coke's product is less sweet than Pepsi. What that means is that if you're drinking a lot of soda, Coke takes much longer to start tasting repulsive than Pepsi does, even though at first sip Pepsi might taste more delicious for some. That was what led to the New Coke disaster. In taste tests, five out of seven people tested preferred the New Coke taste, because it was sweeter. But when rolled out, people found it got old fast. And while now New Coke is seen as a branding disaster, the truth is if it had been a more appealing product, the brand would have caught on and it might have led to a rout of Pepsi. While most of a brand is perception, the product does matter somewhat.

kyro 17y ago
I actually find Coke a lot more sweet than Pepsi, which is why I've always preferred drinking Pepsi. To me, Pepsi is a lot more clean and crisp, while Coke is sweet and foamy. Of course, I'm sure you'll find people fiercely arguing either of the products that have been competing for ages now, so trying to come up with a rubric based on your taste preference is pretty useless.
- slyn 17y ago
  "Of course, I'm sure you'll find people fiercely arguing either of the products that have been competing for ages now, so trying to come up with a rubric based on your taste preference is pretty useless." The only people still arguing are those who have not experienced the cola-nirvana that is RC cola. Interestingly enough even RC had it's own can label redesign recently, getting rid of its classy old-school look for a more modern one. The armchair designer in me preferred the old one, it seemed to fit the brand name better. I remember back when it first hit me how perfect the logo design for the Nike swoosh was, it blew my mind. Ever since then I've tried to pay more attention to what companies are trying to portray through the images, fonts, and colors they use in their advertising and logo's.