Credible. If I hit a road block (such as having to register) before I feel that you are going to deliver on your promises then I move on without bothering. Fo

Credible. If I hit a road block (such as having to register) before I feel that you are going to deliver on your promises then I move on without bothering. For example: I won't register for your new social network, because I feel there's a very good chance it won't change my life for the better (not even enough to justify a 30 second registration). However after vising your blog and reading your articles I might sign up for your newsletter because you are now credible to me as a source of interesting information.